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Joe McDaniel: Ancient Wall

EXPLORING THE CAUSES OF HEALTH
IN CULTURAL CONTEXTS

BIOCOGNITION

BIOCOGNITION

Discover How Longevity is Learned

The Birth of Centenarian Consciousness

When an Image Becomes a Horizon

Some time ago, during an interview with a prominent journalist, I was told—half playfully, half perceptively—that I might be called “the Indiana Jones of centenarians.” The phrase stayed with me. Not because of its cinematic flair, but because it captured something essential about my work: extended field research across cultures, remote travel, uncertainty, and a lifelong focus on lived duration, rather than abstract data, to measure the horizons of longevity.

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Mario Martinez, PsyD
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