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Joe McDaniel: Ancient Wall




Discover How Longevity is Learned

"In order to live a  wellness paradigm, we need new meaning-making language to guide the journey."

Dr. Mario Martinez

Founder of Biocognitive Science

Dr. Mario Martinez, Biocognitive Science

For Students of Wellness

Biocognitive Science Institute

Upcoming Events

Join Our Biocognitive Groups
Healing the Wounded Hero (Monthly)


  • Dec 16, 2:00 PM – 3:30 PM CST
    Online Group
    From disciples of pain to masters of abundance. While happiness and sadness are innate emotions, joy is a culturally learned experience. Joy is implicitly accessed based on the level of worthiness, deservingness, and contexts determined by culturally assimilated rules. Learn to transcend limits.
  • Jan 20, 2024, 2:00 PM – 3:30 PM CST
    Online Group
    How to Navigate the Horizons of Wellness In this webinar we will explore how wellness has cultural horizons of possibilities, and how to expand their limitations set by our collectivist tribes. You will learn how centenarians project their outlier perception in time and space to enact healthspan.
  • Feb 24, 2024, 2:00 PM – 3:30 PM CST
    Online Group
    Although objective time is measured by external clocks, our biology mostly responds to how we determine the duration of our experiences. Learn how our cultural brain is constantly projecting estimates of time and space and how it affects healthspan.

More Education

Workshops & Mentorships

Image by Stéfano Girardelli

Organizational Science

Image by Alexander Schimmeck
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